Trump Company Files Trademark for White House's 'Trump TV'
Summary
President Donald Trump's private company filed a federal trademark application for the name "TRUMP TV" shortly after the White House launched a 24-hour streaming channel using that name. The trademark filing could require a licensing deal between the Trump Organization and the federal government if the White House continues using the brand.Key Facts
- The Trump Organization's DTTM Operations LLC filed the trademark application on September 24.
- The trademark covers TV broadcasting, streaming, mobile apps, and news programming under the "TRUMP TV" name.
- The White House launched a 24-hour streaming channel called "TRUMP TV: The Essentials Station" focused on presidential content.
- This is possibly the first time in U.S. history a private company filed for a trademark used by the White House.
- If the federal government wants to use "TRUMP TV," it may need a licensing agreement with the Trump Organization.
- The filing was made on an intent-to-use basis, showing plans to expand the brand beyond the White House channel.
- The Trump TV trademark application cost $1,400 and covers multiple international trademark classes.
- Recent tensions between the White House and major news organizations form the backdrop of this development.
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