Camo’s back: noughties pop’s military style is on the march again
Summary
Camouflage clothing, popular in the early 2000s, is becoming trendy again in 2026. It is seen at major fashion events and sold by many brands, blending military style with everyday fashion.Key Facts
- Nicole and Natalie Appleton, members of the music group All Saints, said army and combat trousers are a key part of their style.
- Camo pants were a popular trend at London Fashion Week in 2026, following a similar trend spotted in Copenhagen.
- Celebrities like Alexa Chung, Iris Law, and Brad Pitt have recently worn camo clothing.
- Searches for camo products increased by 108% on the resale app Depop since April 2026.
- Brands such as Zara, Marks & Spencer, and Adidas sell camo items in regular stores.
- The fashion label Maharishi, linked to All Saints, revived camo styles with an Arsenal football club collaboration in 2023.
- Camouflage became widely accepted in fashion during the early 2000s and is now seen as a timeless pattern like tartan or leopard print.
- Camo has military origins but has also symbolized protest and counterculture, which may explain its lasting appeal in fashion.
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