Reanimated AI Greta Garbo stars again … in a ball-bearing advert
Summary
The likeness of Greta Garbo, a famous Hollywood actress from the early 1900s, has been recreated using artificial intelligence (AI) for a new advertisement by a Swedish company. Garbo’s family members, who manage her legacy, said the AI version looks very lifelike and might be used in future film roles.Key Facts
- Greta Garbo was a Hollywood star known for silent movies and early sound films.
- AI technology reanimated her image for a 99-second commercial for the ball-bearing company SKF.
- Garbo’s family said the AI capture of her appearance, mannerisms, and voice was very realistic.
- The AI version was made without using original images or videos, to avoid copyright issues.
- A human actor performed the role, and AI created Garbo’s appearance over the actor’s.
- The AI model used was based on text descriptions of Garbo’s features, like her blue eyes and hairstyle.
- Other famous actors like Val Kilmer have also been recreated using AI technology.
- Film studios and directors are increasingly exploring AI to make or enhance movies.
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