The ‘Meno-Boom’ Is Cashing In on Women’s Health
Summary
Menopause is becoming a popular topic on social media, with many women sharing their symptoms and experiences openly. This has helped more women learn about menopause, leading to a bigger market for products and services aimed at easing menopause symptoms.Key Facts
- Celebrities and health experts are discussing menopause openly online, increasing public interest.
- On August 12, TikTok searches about fertility and menopause rose nearly 200% from the previous day.
- Health tech companies like ŌURA launched tools to help women track menopause symptoms.
- Women today often have more knowledge when visiting doctors, asking detailed questions about hormone treatments and scans.
- Different age groups prefer different types of menopause information, such as live videos or educational content.
- Past medical studies caused confusion and fear about hormone therapy for menopause.
- The U.S. menopause treatment market was $5 billion in 2025 and may grow to $39 billion by 2030.
- Around 35 million American women will be in menopause stages by 2030, about 36% of U.S. women.
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