Discord gives more advertisers more tools to target its users
Summary
Discord has introduced new advertising tools to let more companies create and manage ads on its platform. These tools include Discord Ads Manager for running ad campaigns and Video Quests Reserve, a new video ad format offering rewards to users. Discord plans to expand its advertising options and allow smaller businesses to advertise by early 2027.Key Facts
- Discord launched Discord Ads Manager, a tool to create, manage, and track ads all in one place.
- Ads Manager offers features like forecasting and objective-based bidding to help advertisers reach specific goals.
- Currently, Ads Manager is limited to select advertisers; wider self-service access will begin in early 2027.
- Video Quests are video ads users watch to earn in-game rewards; the new version is called Video Quests Reserve.
- Video Quests Reserve is a premium, reservation-based ad format meant for major brand campaigns.
- Discord started showing ads for the first time in 2024 with Quests, after eight years without advertising.
- The increase in ads aims to generate more revenue beyond subscriptions and game sales, supporting Discord’s growth.
- Some users are concerned that more ads and new features like age checks and AI moderation might change how Discord feels.
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