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Trump, CEOs try to shed AI's toxic branding

Trump, CEOs try to shed AI's toxic branding

Summary

President Donald Trump and top tech leaders, including Nvidia CEO Jensen Huang, are promoting the use of the term "superintelligence" (SI) instead of "artificial intelligence" (AI). This effort aims to change the public view of AI, which some see as risky and dangerous, by highlighting its potential benefits.

Key Facts

  • President Trump officially declared "superintelligence" the preferred term for AI at a White House summit.
  • Tech CEOs from Google, Meta, OpenAI, Nvidia, and others signed the "White House Accord on Super Intelligence."
  • Nvidia CEO Jensen Huang calls data centers "superintelligence factories" to rebrand their image.
  • Opposition exists against large data centers because they use a lot of energy and create public concern.
  • Many tech leaders still use "AI" but are trying to shift toward "SI" in official communications.
  • A recent poll showed 53% of people prefer the term "artificial intelligence," while only 9% liked "superintelligence."
  • Trump criticized the word "artificial" in AI, saying it sounds like a hoax, promoting "superintelligence" as more accurate.
  • The rebranding effort seeks to reduce fear of AI and support its development in government and industry.
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