I went to America’s largest gathering of astrologers. It was a battle over how to read the stars
Summary
The United Astrology Conference in Chicago is the largest gathering of professional astrologers, showing how astrology has grown into a $15 billion industry in the US. Attendees discussed new ideas like including dwarf planets in readings and debated how astrology remains relevant and personal in today’s world.Key Facts
- The conference had about 1,500 professional astrologers and vendors.
- Astrology is now a $15 billion industry and widely popular in the US.
- A 2025 Pew Research report found 30% of American adults use astrology or fortune telling each year.
- Dwarf planets, such as Makemake, are becoming part of astrology charts to add new meanings.
- Astrology readings are sometimes seen as personal guides or templates of a person’s life.
- The field is divided by disagreements around traditions, technology, and who gets to interpret the stars.
- Astrology has ancient roots and was once closely linked to early science.
- Today, astrology often reflects personal life more than collective social order or old myths.
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