Making politics 'fun, trendy, sexy': How Gen Z could shape Kenya's next election
Summary
Young people in Kenya, especially those from Generation Z, are using social media and creative approaches to encourage voting. They successfully added millions of new voters and aim to influence the 2027 election by focusing on leadership rather than traditional political loyalties.Key Facts
- Ademba Allans started a social media campaign to get young Kenyans to register to vote.
- During the voter registration period, 2.6 million new voters signed up, and more are expected.
- Gen Z refers to people born in the late 1990s and early 2000s.
- These young voters were active in protests two years ago against a tax bill, which led to violence by police.
- More than 30% of Kenyan voters are under 35 years old, giving youth significant influence.
- Young activists avoid supporting specific parties and focus on good leadership and unity across ethnic groups.
- President William Ruto and his party face challenges as many citizens feel the country is going in the wrong direction.
- Nairobi Senator Edwin Sifuna leads a youth-backed movement called Linda Mwananchi, which promotes human rights and gained attention for opposing police violence during protests.
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