The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI
Summary
Nvidia has increased the price of its Shield TV Pro streaming device by $100, making it $299.99 due to rising costs of parts, especially memory, driven by demand from artificial intelligence (AI) technology. The Shield TV Pro, which first came out in 2019, continues to be made but is now more expensive because of industry-wide supply challenges related to AI.Key Facts
- Nvidia raised the Shield TV Pro price from $199.99 to $299.99 starting October 2, 2026.
- The price increase is due to higher costs for components like memory, caused by demand from AI technologies.
- The Shield TV Pro uses a Tegra X1+ processor and runs Android TV with AI upscaling features.
- Nvidia confirmed the price rise is linked to AI-driven supply chain issues affecting many devices with memory or storage.
- The standard Shield TV model has been discontinued, leaving only the Pro version available.
- Nvidia still manufactures the Shield TV Pro actively and sells every unit it produces.
- Other technology products, including game consoles, have also seen price increases related to AI component demand.
- The Shield TV Pro is currently out of stock on Nvidia's site but can be bought at the new price from retailers like Best Buy.
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