The Tejano singer trying to win back Latinos who voted for Trump, one quinceañera at a time
Summary
Bobby Pulido, a Tejano singer and Democratic candidate, is using a unique campaign approach called the "quinceañera strategy" to connect with Latino voters in Texas’s 15th congressional district. After a Republican rival criticized him for being a quinceañera performer, he embraced the role, appearing at many parties to meet voters directly.Key Facts
- Bobby Pulido is a well-known Tejano singer running for Congress as a Democrat in Texas’s 15th district.
- A Republican incumbent, Monica De La Cruz, criticized Pulido by saying the election is not about who performs at quinceañeras but about trust.
- Pulido responded by inviting families to have him perform at their quinceañeras, gaining over 5,000 invitations.
- He has performed at 81 quinceañeras to date, using these events to connect with hundreds of voters.
- Texas’s 15th district is about 81% Mexican American and voted for President Donald Trump by 18 points in 2024.
- Pulido's campaign is seen as important for Democrats trying to regain control of the U.S. House of Representatives.
- Latino voter turnout in this district could also affect other elections, like Democrat James Talarico's Senate race in Texas.
- The “quinceañera strategy” highlights how cultural events play a role in local and national political campaigns.
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