Italian PM files to trademark her voice against AI threats
Summary
Italian Prime Minister Giorgia Meloni has applied to trademark her voice to stop artificial intelligence (AI) from copying it without permission. She made the application to the European Union Intellectual Property Office and recorded a short audio saying "I am Giorgia Meloni" to use for this trademark.Key Facts
- Giorgia Meloni filed to trademark her voice with the EU Intellectual Property Office.
- She recorded a four-second clip saying "Io sono Giorgia" ("I am Giorgia Meloni") twice for the application.
- The move aims to protect against AI deepfakes that can fake voices and images.
- Other celebrities like Matthew McConaughey and Taylor Swift have also trademarked their voices or images to prevent AI misuse.
- More than 80 UK performers have asked the British government to give people the legal right to control their voices.
- AI can create fake voice copies using short audio clips, though better copies need hours of recordings.
- Meloni made this move before Italy’s next general elections and after deepfake videos using her likeness appeared online.
- She has sought legal damages for deepfake porn videos made with her image.
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