Amazon wins global rights to stream Emmys in six-year deal
Summary
Amazon Prime Video has gained exclusive global rights to stream the Emmy Awards for six years, starting in 2027. The Emmys will no longer air on traditional U.S. TV networks but will be available to watch live for free worldwide on Prime Video every September.Key Facts
- Amazon Prime Video will stream the Emmys exclusively worldwide for six years, beginning in 2027.
- The Emmys will stop airing on ABC, CBS, Fox, and NBC, which rotated broadcasting since 1955.
- The live stream will be free and open to all viewers globally, without needing a Prime subscription.
- This change reflects a shift toward digital platforms for live events as more people watch online.
- The Emmys honor television achievements and have been held since 1949.
- Amazon already streams major sports events and aims to expand its live entertainment reach.
- YouTube recently won the global rights to stream the Oscars starting in 2029, showing a trend of award shows moving to digital streaming.
- The deal allows Amazon to show advertising during the live broadcast to reach a big global audience.
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