O2 signs record £200m deal to keep London venue’s naming rights
Summary
O2 has signed a new 10-year deal worth £200 million to keep the naming rights for the O2 venue in London until 2038. The agreement represents a large increase in payment and supports O2's role in offering ticket access and entertainment experiences to its customers.Key Facts
- O2 agreed to a £200 million deal to retain naming rights for the O2 venue in London for 10 more years.
- The new deal extends O2’s partnership with the venue until at least 2038.
- O2 will pay around £20 million per year, nearly 50% more than under the previous agreement.
- The O2 had its best financial year in 2025, with profits up 18% to £76.5 million and revenues rising 14% to £148.6 million.
- The venue hosted 239 shows in the past year, more than double the minimum number planned in early contracts.
- A key benefit for O2 customers is a 50% increase in priority tickets, giving earlier access to live event tickets.
- More than 2.5 million people visit the main O2 arena each year, with 7.5 million attending other events there.
- O2’s parent company, Virgin Media O2, aims to use the partnership to keep customers loyal despite recent price rise challenges.
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