What the £350 Grand Theft Auto ‘collector’s box’ says about the escalating cost of gaming
Summary
Rockstar has announced a special £350 collector’s box for Grand Theft Auto 6 that includes various merchandise but does not include the game itself. The trend of expensive video game editions and merchandise reflects rising costs in gaming, making console gaming more of a luxury for some players.Key Facts
- The £350 Grand Theft Auto VI collector’s box contains items like a hat, bag, sunglasses, figurine, poster, mirror, and a “swizzle spoon,” but no game or download code.
- The game itself costs about £70, so the total cost for game plus merchandise is around £420.
- Special editions of video games traditionally add £20-50 but have occasionally been much more expensive, such as $150 for Call of Duty: Modern Warfare 2’s “prestige edition” with night vision goggles.
- Recently, high-priced merchandise related to games has become more common, including luxury brand collaborations and expensive collector sets.
- Rising prices for consoles and games suggest companies are targeting players who can afford luxury gaming experiences.
- About 80% of gamers play free or low-cost mobile games, while 20% make up most spending on high-end console and PC gaming.
- Gaming is increasingly divided between more affordable mobile games and luxury-priced console/PC games and merchandise.
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