Meghan Markle's Web Traffic Slumps Ahead of Crucial Sales Period
Summary
Meghan Markle’s lifestyle shop, As Ever, saw a drop in website visitors in September after a short increase in August linked to her visit to Britain. The company recently launched a new holiday range, hoping to gain sales during the important festive season, but public data only shows web traffic, not actual sales figures.Key Facts
- As Ever is Meghan Markle’s online lifestyle shop selling items like jams, honey, and wine.
- Website visits dropped by about 22% from August (182,000 visits) to September (141,000 visits) 2026.
- Around 47% of visitors to the site in September were from the United States, the only country As Ever ships to.
- A spike in visits at the end of August coincided with news of Meghan and Harry returning to Britain.
- Weekly visits fell steadily in September from 41,000 to 24,000.
- Web traffic data does not show actual sales; no sales numbers have been publicly shared.
- As Ever recently began selling a holiday product range, including an advent calendar costing $148.
- Meghan promoted the new festive collection on Instagram, expressing pride in the brand’s growth.
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