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One Nation’s AI video is vile and tired – but the ensloppification of Australian politics doesn’t stop there

One Nation’s AI video is vile and tired – but the ensloppification of Australian politics doesn’t stop there

Summary

One Nation released an AI-generated campaign video featuring racist stereotypes and controversial messages, shown at their Victorian campaign launch. Current Australian laws do not allow regulators to control such AI-driven political content, and calls are growing for new rules to manage AI use during elections.

Key Facts

  • One Nation’s video used AI to show racist images, including people depicted with weapons and stereotypes.
  • The video included a scene copied from an Israeli political ad showing a young man coming out as conservative.
  • The video was mainly shared online, so media and broadcast regulators have limited power to act.
  • The government is working on laws related to AI harms but has not yet addressed election-related AI content.
  • A petition with 35,000 signatures urges a ban on AI “deepfake” videos during elections.
  • The Australian Electoral Commission warned that AI makes it harder to tell real information from fake.
  • One Nation said they plan to create a version of the ad for TV broadcasts.
  • Current rules regulate misinformation about votes but don’t cover offensive or false political ads widely.
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