Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever
Summary
Amazon has introduced a new line of tablets called Alexa Tablets, replacing the Fire branding. These tablets run full Google-certified Android with access to the Google Play Store, unlike previous Fire tablets that used Amazon’s own system.Key Facts
- Amazon’s new tablets are named Alexa Tablets, not Fire tablets.
- They run a full version of Android with Google Play Store and Google apps.
- Previous Fire tablets used Fire OS, a customized version of Android without Google integration.
- The lineup includes three models: Alexa Tablet 8 ($230), Tablet 11 ($330), and Tablet 12 Pro ($500).
- The Tablet 12 Pro has a higher resolution screen, faster processor, and optional keyboard and stylus.
- Alexa voice assistant remains central to the experience, providing AI-based help and shopping suggestions.
- Amazon’s new tablets will ship on October 14 and are available to preorder now.
- These tablets are positioned competitively against Apple’s iPads in price and features, but Android apps optimized for tablets are still limited.
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