Can $1 billion power the GOP to victory in the midterms? Some campaigns fear it's too late
Summary
Republicans have about $1 billion to spend on midterm elections, much of it from President Donald Trump's MAGA Inc. group. However, waiting until late in the campaign to spend has caused them to pay high prices for ads, making it harder to compete against Democrats in some key races.Key Facts
- Republicans have roughly $1 billion for midterm campaigns, spread across several groups.
- MAGA Inc., aligned with President Trump, had $416 million at the end of August and started spending more in September.
- Late ad buying means Trump-connected groups pay up to five times more for ad time than groups that booked earlier.
- In Texas, MAGA Inc. spent over $22 million in one month to support Republican Ken Paxton’s Senate campaign.
- Another pro-Republican group, Texas PAC, spent more than $83 million in the past month to protect its Senate seat.
- Advertising during popular events, like football games, costs candidates much less than super PACs pay.
- Democrats rely on voter opposition to President Trump and focus on issues like corruption instead of spending as much.
- Some Republicans acknowledge that spending money late in the race makes it harder to overcome challenges.
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