‘Halloweenmas’: how the spooky one-nighter turned into a month-long spectacular
Summary
Halloween in the UK is changing from a one-night event to a month-long celebration, often called "Halloweenmas." More people are buying Halloween decorations like trees and wreaths, and younger adults are leading this trend by using social media to find ideas and shop for products.Key Facts
- The number of Halloweenmas products on the online platform Faire grew by over 500% from 425 in 2021 to 2,632 in 2025.
- Popular Halloween decorations include trees, wreaths, and ornaments, with sales of artificial trees up 200% in September, according to retailer Wilko.
- Halloween trees come in many styles, from spooky black tinsel shaped like a witch’s hat to child-friendly decorations like felt pumpkins.
- The Box Party retailer has increased stock by 40% due to higher demand for Halloween party supplies.
- Mintel research shows that people aged 16 to 34 spend more on costumes, makeup, and decorations for Halloween than other groups.
- Social media helps spread Halloween trends, with 40% of buyers using platforms to shop directly for costumes and decorations.
- Consumers view Halloween as a time for fun, creativity, and social moments, extending the celebration beyond just one night.
- The trend fits into a desire for shared experiences and quality time before the Christmas season.
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