Nigel Farage adviser had unpublicised role at polling firm
Summary
A private pollster closely linked to Nigel Farage worked in an important role at the polling company Redfield & Wilton Strategies without public acknowledgment. The company became known for polling during the UK’s Covid lockdowns, but the pollster’s full involvement was not clear until recently.Key Facts
- Chris Bruni-Lowe, Nigel Farage’s private pollster, had a key role in Redfield & Wilton Strategies from 2020 to 2022 and returned in 2025 to train interns.
- Bruni-Lowe sometimes used the name “Chris Redfield” in communications and quotes published by media outlets.
- Redfield & Wilton Strategies was founded in 2020 and is owned by Bruno Rodrigues, a lawyer; Philip van Scheltinga was its public face.
- The company gained more recognition during the UK’s Covid lockdowns as its polls got media coverage.
- There were questions raised about transparency because Bruni-Lowe’s role was hidden, especially given his ties to Farage and Reform UK.
- Rodrigues said there was no official financial or commissioning relationship between Redfield & Wilton and Reform UK or Farage.
- Dan Jukes, a senior adviser to Farage, tried to promote Redfield & Wilton’s polls in 2020; he recently resigned amid a scandal about overseas donors funding polling.
- Reform UK’s internal inquiry cleared its officials of wrongdoing, but police are still investigating the matter.
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