Which Tech Leaders Are Adopting Trump's ‘Super Intelligence’ Rebrand?
Summary
President Donald Trump signed an order directing U.S. government agencies to use the term "Super Intelligence" instead of "Artificial Intelligence." Some tech leaders and companies, including Nvidia, Elon Musk’s SpaceX, Salesforce, and Microsoft, have started using this new term, while others continue to use the traditional "AI" label.Key Facts
- On September 29, President Trump signed an executive order to replace "artificial intelligence" with "super intelligence" in federal communications.
- Nvidia CEO Jensen Huang publicly supported the new term and announced a $1 billion investment in "super intelligence" research.
- Meta’s Mark Zuckerberg had already been using the term "superintelligence" before Trump’s order, focusing on personal superintelligence as part of Meta’s future plans.
- Elon Musk said SpaceXAI would be renamed "SpaceXSI" to align with the new term.
- Salesforce CEO Marc Benioff renamed the company’s AI platform from "AIForce" to "SIForce."
- Microsoft CEO Satya Nadella began using "super intelligence" language but has not renamed products or the company.
- Despite the adoption by some, many large technology companies still use the term "artificial intelligence."
- The term "super intelligence" is intended, according to the executive order, to better describe the technology’s rapid advance and potential.
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