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I earn £120,000 a year making social media videos go viral

I earn £120,000 a year making social media videos go viral

Summary

Eknoor Singh and other young professionals earn money by creating short, engaging videos called "clips" that are shared on social media platforms like Instagram and TikTok. These clippers watch longer videos, find highlights, and post them to get as many views as possible, with payment often based on how many people watch their clips.

Key Facts

  • Eknoor Singh, a 22-year-old from London, earns over £120,000 a year by making viral social media clips using just his phone and internet.
  • Clippers create short videos, usually 30 to 60 seconds, from longer videos provided by clients like brands, music labels, or influencers.
  • Payment can be about £2.30 per 1,000 views, making it possible to earn thousands of pounds a month if clips go viral.
  • Another clipper, Ethan Weems from Kansas, makes at least $1,000 a month as a side job by clipping videos for a YouTuber/podcaster.
  • Most clippers make little or no money, as success requires spending many hours watching and trimming video content.
  • Websites like Clipping Culture and Vyro connect clippers with clients such as record companies and streaming services.
  • Companies prefer clippers because this method is cheaper and often more effective than traditional social media ads.
  • Successful clips tend to be funny, quick to watch, and engaging, helping them reach large audiences online.
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