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Cost-of-living struggles inspire Community Cupboard

Cost-of-living struggles inspire Community Cupboard

Summary

A new "social supermarket" opened in Newcastle-under-Lyme to help people struggling with the growing cost of living. Customers can buy groceries at low prices by using tokens after paying a small membership fee, giving them more choice and dignity compared to traditional food banks.

Key Facts

  • The supermarket is run by Community Cupboard NUL CIC and opened recently in Newcastle-under-Lyme.
  • Customers pay £1 for a 12-month membership and then buy tokens to shop for groceries at cost price or below.
  • The idea was inspired by the founder Thomas Cliffe’s own financial struggles after leaving work due to anxiety.
  • The store aims to reduce food waste by selling surplus goods at lower prices.
  • Many local families face poverty, with one in four children affected and average incomes around £29,000.
  • Visitors say the store is cheaper than big supermarkets and more welcoming than food banks.
  • Research shows social supermarkets help with food access but should not replace government support.
  • The supermarket offers a comfortable shopping experience for people who find large stores overwhelming.
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