Apple bets AI can finally make us want a smart home
Summary
Apple introduced new smart home devices that use artificial intelligence (AI) to make them easier to set up and use. The main device is a $299 smart display with a screen and an AI-powered Siri assistant that can respond to requests and recognize people in the home.Key Facts
- Apple announced several smart home products, including a smart display, speaker, streaming device, and connected accessories.
- The new smart display has a 7-inch screen and uses AI to control devices and personalize responses for different household members.
- Apple partnered with LG and Schneider Electric to create smart locks, doorbells, cameras, and thermostats that work together via Apple’s Home app and Siri.
- AI is expected to help devices fix problems themselves and work better as a group without needing technical skills from users.
- The smart home market has struggled to grow, with U.S. smart speaker sales dropping 9% in 2024 and 7% more in 2025 before a slight rebound.
- Apple aims to use its large iPhone user base and easy setup to attract customers who find smart home devices difficult to use.
- Other companies like Amazon, Google, OpenAI, and Meta are also developing smarter or new kinds of AI devices for homes.
- It remains uncertain whether consumers will buy many new smart home devices despite better AI features.
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