Merry squishmas: £10 squeezy banana on list of top festive season toys
Summary
A £10 squishy banana toy called Big Squij is expected to be a popular Christmas gift this year, riding on the current trend for "squishies"—soft, squeezable toys. These toys are driving strong sales growth in UK toy shops and are part of a wider increase in demand for affordable, sensory toys and collectibles.Key Facts
- Big Squij is a £10 squishy toy shaped like a banana and is part of the popular "squishies" craze.
- Squishies are soft, squeezable toys filled with a flour-based compound that slowly return to their shape.
- The trend is popular on social media, with over 260,000 TikTok posts and 600,000 Instagram posts using #squishies.
- UK toy sales were up 13% in value and 19% in volume by August 2024.
- Toys costing under £10 are selling fastest, including squishies and World Cup stickers.
- Major toy shops like Hamleys and The Entertainer expect a big boost in sales and profits from this trend.
- Hamleys has released a list of 15 top toys for Christmas, ranging from £10 Big Squij toys to £75 remote-controlled unicorns.
- Other popular toys on the list include Lego, Barbie, Doctor Doom figures, and a Hatsune Miku collectible.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
