US officials considering ad campaign to urge South African Afrikaners to emigrate
Summary
The US government is planning to spend about $335,000 on a campaign in South Africa to understand why fewer white Afrikaners are applying for refugee status in the US than expected. This follows President Donald Trump’s 2025 executive order prioritizing Afrikaner refugee resettlement due to claims of racial discrimination in South Africa.Key Facts
- Since November 2025, Afrikaners have been allowed to apply online for refugee status in the US.
- Applications from Afrikaners have been lower than expected.
- The US plans research including focus groups and surveys in several South African cities to identify reasons why Afrikaners are not applying.
- The campaign will include a six-month digital advertising effort in Afrikaans and English targeting Afrikaners interested in migrating.
- President Trump’s 2025 executive order prioritizes Afrikaner refugee resettlement, citing government-sponsored racial discrimination in South Africa.
- The South African government denies claims of white genocide and rejects accusations of targeted violence against Afrikaners.
- US refugee admissions were limited to 7,500 in 2025, the lowest ever, then increased to 17,500 in May 2026, mostly for Afrikaners.
- The US admitted 16,292 refugees in the 2025 fiscal year, with South Africans making up a small number.
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