The Pizza Shop Bringing American Styles to Northern Ireland
Summary
A pizzeria called Flout! in Belfast, Northern Ireland, offers American-style pizzas inspired by places like New York and Chicago. Founded in 2021 by Peter Thompson, the shop focuses on using local ingredients and treats its staff well, while expanding carefully without rushing growth.Key Facts
- Flout! was started in 2021 by Peter Thompson, a local from Belfast.
- The pizzeria serves various American pizza styles, including New York, New Haven, Detroit, and Chicago.
- Flout! uses high-quality local ingredients like artisan cheese and meat, British and Irish flour, and sourdough starter.
- The business grew from making focaccia at home to selling over 200,000 pizza slices.
- Flout! opened a new shop in downtown Belfast and launched pop-up locations in New York and London.
- Thompson pays his nine employees more than a living wage and offers bonuses and rewards, helping keep staff long-term.
- The price of pizza ingredients like cheese, tomatoes, and olive oil has increased a lot since Flout! started.
- Thompson plans to grow the business slowly without franchising or taking big loans to keep its community focus.
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