Above the 911? Porsche previews a new mid-engined supercar.
Summary
Porsche revealed the Mission S concept, a new mid-engined sports car that will be positioned above the 911 in its lineup. This model is planned as a regular production car and is part of Porsche’s strategy to improve profits and focus on high-value, customizable vehicles by 2035.Key Facts
- Porsche showed the Mission S concept in New York as a preview of a future production sports car.
- The Mission S will be positioned above the Porsche 911 model.
- Unlike Porsche’s limited-run supercars, this will be a regular production model.
- Porsche’s profit margin dropped from 18% to 1% recently but aims to recover to double digits by 2035 through the “Sportwagenschmiede ’35” plan.
- The plan focuses on selling fewer cars but with more individual options and higher prices.
- Porsche intends to lay off 9,000 employees as part of Volkswagen Group’s workforce reduction over ten years.
- Other planned Porsche models include an electric 718 Boxster/Cayman, a smaller SUV below the Macan, and new luxury models in bigger segments.
- The Mission S interior focuses on driver experience with minimal screens and uses a smartphone docking system instead of traditional infotainment.
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