Victoria's Secret Is Bringing Sexy Back
Summary
Victoria’s Secret brought back well-known parts of its past, like the Angels, Fantasy Bra, and winged lingerie, in its 2026 fashion show. The company is trying to balance old traditions with new ideas while seeing sales grow and improving its brand image.Key Facts
- The 2026 Victoria’s Secret fashion show featured the return of Angels, fantasy wings, and the famous Fantasy Bra.
- Kylie Jenner wore the diamond-covered Fantasy Bra for the first time in eight years.
- Victoria’s Secret had stopped using Angels in 2021 and created the VS Collective to modernize its image.
- The brand aims to focus more on what women want instead of what men want.
- Victoria’s Secret’s second-quarter net sales increased by 10% compared to last year, reaching $1.611 billion.
- The show included past Victoria’s Secret stars like Adriana Lima and new faces from a contest called “Angels Among Us.”
- The show’s themes moved through the seasons, featuring different styles from spring to winter.
- Musical performances were part of the event, with artists like Megan Thee Stallion and Tate McRae.
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