Meta tells Brazil's electoral court it gives equal treatment to Lula and Flávio Bolsonaro
Summary
Meta told Brazil's electoral court that it is treating President Lula da Silva and opposition candidate Flávio Bolsonaro equally on its platforms before the October 25 runoff election. The company said it followed the court's orders to prevent bias in ads and content related to the two candidates.Key Facts
- Brazil's electoral court ordered Meta to give equal treatment to President Lula and candidate Flávio Bolsonaro on its platforms.
- The order came after Lula's campaign accused Meta of favoring Bolsonaro with biased algorithms and AI restrictions.
- Meta said it complied with the court by implementing measures and said organic (non-paid) posts were not affected.
- Bolsonaro received 47% of votes and Lula 45% in the first election round on October 4.
- Meta uses human reviewers to check any automatic blocks on political ads within two hours.
- The company denies any political bias or manipulation in Brazil’s election.
- Meta and both campaigns will meet a judge in Brasilia to discuss the issue.
- Similar court actions have happened in Europe to ensure fairness in political content on social media.
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