Comcast loses more customers, claims other ISPs' cheap prices are "irrational"
Summary
Comcast lost more internet and TV customers in the third quarter of 2026 compared to last year. The company blames strong competition from cheaper fiber and fixed wireless internet, and plans major job cuts and cost-saving changes to improve its business.Key Facts
- Comcast lost 144,000 broadband customers in Q3 2026, more than the 91,000 lost in the same quarter of 2025.
- The company also lost 274,000 video (TV) customers, increasing from a 257,000 customer loss last year.
- Competition comes from fixed wireless providers and fiber internet companies offering low prices, sometimes $30–$40 per month.
- Comcast’s CFO called these low fiber prices “irrational” because fiber installation costs more than $1,500 per home.
- Comcast currently has 28.3 million broadband and 10.4 million video customers in the US.
- The company plans major job cuts, possibly replacing some customer service jobs with AI technology.
- Comcast added 368,000 wireless lines to reach 10.6 million mobile service subscribers.
- The changes aim to save over $1 billion and build a more efficient business for future growth.
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