‘Realistic and reassuring’: UK public ‘responding calmly’ to Be Ready campaign
Summary
The UK government has started a new public campaign called "Be Ready" to advise people on how to prepare for emergencies like severe weather or cyber-attacks. The campaign suggests keeping a three-day supply of water, food, and basic supplies at home, which has led to a calm response from the public and increased interest in emergency preparedness.Key Facts
- The original 1980 "Protect and Survive" campaign on nuclear attack survival was met with skepticism and political backlash.
- The new "Be Ready" campaign recommends storing three days' worth of bottled water, non-perishable food, a torch with batteries, a wind-up FM radio, a first aid kit, and a copy of a passport.
- The advice encourages gradual stocking to avoid panic buying.
- Emergency supply stores reported a surge in orders since the campaign launch.
- Experts say there is little evidence that emergency preparedness messaging causes public panic.
- Accurate and open communication helps people prepare proactively and reduces risks.
- The campaign reflects a growing public interest in practical emergency planning after recent disruptions like Covid-19.
- Three days of supplies is considered realistic, affordable, and manageable for most households.
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