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Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

Summary

The writer describes starting to make Instagram Reels amid pressure to earn a living in a social-media-driven creative industry. The article says influencers increasingly use restaurants and hotels as filming backdrops, prompting some venues to restrict photography and raising concerns about disruption to paying customers.

Key Facts

  • The writer says he recently began posting videos on Instagram Reels.
  • He describes social-media video as a growing force in the creative industry and a possible source of income.
  • The writer says he has filmed content near other people who were also filming.
  • The article describes food influencing as an industry that can affect a restaurant’s success.
  • It says some diners avoid restaurants where they might appear in an influencer’s video.
  • The Hotel du Cap-Eden-Roc in Antibes has banned photoshoots, according to the article.
  • The writer says Sunset Tower’s Tower Bar has tried to limit photography, but patrons continue taking and sharing photos.
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