Neighbours is being recut into a microdrama focused on Margot Robbie – and her co-stars aren’t happy
Summary
RoseBerry Media is using an AI-assisted tool to recut Neighbours footage into phone-sized microdrama episodes, initially focusing on Margot Robbie’s character, Donna Freedman. Some former cast members have raised concerns about consent and compensation as the project highlights the growing use of existing TV footage in vertical video formats.Key Facts
- RoseBerry Media plans to distribute the Neighbours microdrama on its Epis platform.
- The company used its AI-assisted production tool, RedSnapper, to repurpose original episodes.
- The first installment will recut two Donna Freedman storylines into about 150 minutes of content.
- Stefan Dennis called the project invasive and said he had asked his agent to look into it.
- Matthew Werkmeister said he had not been notified about the deal and was concerned about the use of his image without his consent.
- Guardian Australia reported that residuals will be paid to writers and actors according to their existing agreements for the series.
- The microdrama market, which began in China, was estimated to be worth as much as $15 billion globally last year.
- Vertical microdramas typically use episodes of about one minute designed for phone viewing.
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