'Maxxing' selected as Dictionary.com word of the year
Summary
Dictionary.com named “maxxing” its 2026 Word of the Year. The term, shortened from “maximizing,” describes doing something to the fullest or optimizing it as much as possible, and its use has grown across social media and digital media.Key Facts
- Dictionary.com said digital media used “maxxing” nearly 19 times more in August 2026 than the 2025 monthly average.
- People use the word alone or attach it to another word to describe maximizing an activity or result.
- Fitness and wellness influencers use terms such as “proteinmaxxing,” “fibermaxxing” and “sleepmaxxing.”
- “Looksmaxxing” describes efforts to meet specific standards of attractiveness, including standards for jawlines, eyes and physique.
- Dictionary.com also considered “affordability,” “data centre,” “odyssey” and “unc” for its 2026 choice.
- The word appeared in the opening song of the 1990s television show “The Fresh Prince of Bel-Air.”
- Dictionary.com previously selected “demure” and “67” as its Words of the Year.
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