Campaigns spend big to sway voters with increasingly personal attack ads
Summary
Campaigns and their allies are making their closing arguments to voters, spending more than the annual budgets of several states. Much of the spending focuses on voters’ finances, while attack ads have become more personal and use more artificial content, according to the report.Key Facts
- Campaigns and their allies are making closing arguments to voters.
- The spending exceeds the annual budgets of a handful of states.
- Much of the spending targets voters’ financial concerns.
- The report says attack ads are becoming more personal.
- The report says attack ads are becoming more artificial.
- Lisa Desjardins explains the campaign spending and advertising.
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