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ABC to demand rightwing One Nation party stop using Bluey in ‘shocking and disrespectful’ cartoon

ABC to demand rightwing One Nation party stop using Bluey in ‘shocking and disrespectful’ cartoon

Summary

Australia’s public broadcaster, the ABC, plans to send One Nation a cease-and-desist letter over the party’s use of Bluey in a political cartoon. ABC managing director Hugh Marks said the character was used without permission and that the broadcaster believes the video infringes its intellectual property. At a Senate hearing, Marks also discussed a former news director’s termination payout and changes to Four Corners after a review found flaws in some programs.

Key Facts

  • The 2024 One Nation video, titled “State of Melbourne,” has received about 1.3 million YouTube views.
  • The cartoon shows Bluey and political figures being struck by an SUV; some scenes depict characters putting bodies in the vehicle’s trunk.
  • Marks said the ABC had sought legal advice and contacted Bluey distributor BBC Studios and creator Ludo.
  • Marks said One Nation had not sought permission to use Bluey and that the ABC planned to issue a cease-and-desist letter.
  • The Senate hearing took place a week after an alleged attack outside independent MP Helen Haines’s electorate office that left her without both legs.
  • Former ABC news director Justin Stevens received a $353,230 termination payout after Marks decided he should not work out his notice period.
  • Marks said the ABC found substantial flaws in much of former Four Corners reporter Mahmood Fazal’s work and had replaced the program’s leadership.
  • The ABC said it was reviewing its editorial guidance on anonymous sources.
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