Jay-Z is the perfect Super Bowl shill for a league of billionaires
Summary
The NFL named Jay-Z the headliner for this season’s Super Bowl halftime show. His company, Roc Nation, has produced the show since a 2019 partnership with the league, which also included work on the NFL’s Inspire Change initiative. The article contrasts Jay-Z’s partnership with the NFL with his earlier support for Colin Kaepernick’s protests and presents criticism of the partnership as part of a broader debate about his public role.Key Facts
- The NFL announced Jay-Z as the headliner for this season’s Super Bowl halftime show.
- Roc Nation produces the halftime show under a deal that the article says was reportedly worth $5 million a year when signed in 2019.
- The NFL and Roc Nation extended their partnership for another five years in 2024.
- The partnership included Roc Nation’s work on Inspire Change, the NFL’s social justice initiative.
- At the 2019 announcement of the partnership, Jay-Z said, “We’ve moved past kneeling.”
- Colin Kaepernick settled his collusion grievance against the NFL in 2019 after alleging the league had kept him from playing because of his protests.
- Forbes estimates Jay-Z’s fortune at about $2.8 billion.
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