Toblerone owner sues British vegan chocolate brand over chunky shape
Summary
Mondelēz, owner of Toblerone, has filed a lawsuit in London against British vegan chocolate maker Catherine’s Originals. It alleges that the company’s O’bar copies Toblerone’s distinctive shape and infringes its trademarks; Catherine’s Originals disputes the claim and says it will defend its design.Key Facts
- Mondelēz filed papers at the High Court in London alleging passing off and trademark infringement.
- The O’bar is a chocolate bar divided into segments with rounded, semi-oval humps.
- Catherine’s Originals founder Catherine Dodd said the shape represents the O in the brand name Originals.
- The company was founded in 2021 and makes its chocolate in Walberton, Sussex.
- O’bars weigh 200 grams and cost from £9.20, while the article says a standard milk Toblerone costs £2.50.
- Mondelēz said it had tried for several months to resolve the matter directly but had not reached an agreement.
- In 2017, Poundland delayed the launch of its Twin Peaks bar after receiving a legal warning from Mondelēz; it later changed the bar and packaging before relaunching.
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