Indians turn to start-ups to care for ageing parents as young become more mobile
Summary
As more young Indians move away from their parents, start-ups are offering services such as home care, health monitoring, emergency support and senior housing. India’s population is ageing, and analysts see a large gap between demand for organised senior living and the number of available units.Key Facts
- The UNFPA projects that one in five Indians will be over 60 by 2050.
- India’s senior care industry is valued at about $7 billion, according to NITI Aayog.
- Start-ups offer services including senior housing, home care and technology-enabled care.
- Arindam Bhattacharyya uses two start-ups to monitor his parents’ health, coordinate care and arrange emergency support while he lives in Jakarta.
- Colliers estimates demand for 2–2.2 million senior living units in India, while about 25,000 units are available.
- Manasum Senior Living has 900 operational units, mostly in Bengaluru and Goa, and plans to reach 10,000 units by 2030.
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