Snowball fight: Cadbury owner in trademark row over festive chocolate treat
Summary
Mondelēz International has asked vegan chocolate maker Moo Free to stop selling its White Choccy Snowballs, saying the name infringes its Cadbury Snow Balls trademark. Moo Free disputes that infringement has been established, while Mondelēz says it has not taken legal action and is open to resolving the dispute.Key Facts
- Mondelēz owns Cadbury and Toblerone.
- Moo Free has sold its dairy-free White Choccy Snowballs for about two years, according to co-founder Mike Jessop.
- Cadbury Snowballs first launched in the UK in 1966, and Mondelēz registered Snowball and Snowballs as trademarks for chocolate confectionery in 2001.
- Mondelēz asked Moo Free to remove the products from sale shortly before the Christmas period.
- Moo Free says it does not accept that trademark infringement has been established and has responded to Mondelēz.
- Mondelēz says it has contacted Moo Free about its trademark but has not taken legal action.
- Mondelēz recently also brought legal action against vegan chocolate maker Catherine’s Originals over the shape of its O’bar and Toblerone.
- In 2014, Tunnock’s and Lees of Scotland won a VAT case over their coconut-covered confections, which were treated as cakes for the tax exemption.
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