Jamal Edwards' sister on celebrating SBTV's 20-year legacy and hopes of discovering new talent
Summary
SBTV, the music platform Jamal Edwards founded in 2006, is marking its 20th anniversary by bringing back freestyle formats to find emerging artists. His sister Tanisha Edwards, who became CEO after his death in 2022, is continuing the platform’s work and will help lead the anniversary celebrations.Key Facts
- Jamal Edwards started SBTV with homemade videos of emerging artists, filming friends with a camcorder in west London.
- SBTV helped launch the careers of artists including Dave, Ed Sheeran, Jessie J and Skepta.
- Edwards received an MBE for services to music in 2014 and died at age 31 in 2022 from cardiac arrhythmia following drug use.
- Tanisha Edwards took over as SBTV’s CEO after her brother’s death.
- SBTV plans to revive some of its freestyle formats to discover new rappers.
- A one-off anniversary concert at London’s O2 arena next week will feature artists including Tinie Tempah, Lady Leshurr, Tinchy Stryder, Dappy, Headie One and Ms Banks.
- Proceeds from the concert will go to the Jamal Edwards Self Belief Trust.
- Rappers Nolay and Griminal said Edwards supported their careers and helped them develop as artists.
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