Trump vanishes from GOP campaign ads
Summary
An Axios analysis of broadcast campaign ads found that Republican candidates mentioned President Donald Trump far less often in general-election ads than in primary ads. Candidates from both parties shifted attention toward the economy and health care, while Republican ads also reduced references to immigration and law enforcement.Key Facts
- Trump appeared in 66% of House Republican primary ads and 3% of their general-election ads.
- Republican Senate ads mentioning Trump fell from 77% in the primaries to 22% in the general election.
- Republican gubernatorial ads mentioning Trump declined by 34 percentage points.
- Trump appeared in 45% of Democratic primary ads and 18% of their general-election ads.
- Republican ads mentioning immigration fell by 20 percentage points in Senate races and 14 points in House races.
- References to law enforcement fell from 11% of Republican Senate primary ads to 6% of their general-election ads, while references to crime increased.
- The analysis counted primary ads aired before each race's primary and general-election ads aired between the primary and Oct. 26.
- The analysis used broadcast advertising data from AdImpact.
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