Las Vegas Raiders Want to Create Memories, Not Just Sell Tickets
Summary
The Las Vegas Raiders say they are working to build lasting ties with the local community, not just attract game-day ticket buyers. Team president Sandra Douglass Morgan described youth programs, player visibility and partnerships with other sports organizations as ways to introduce new audiences to the Raiders and strengthen fan connections.Key Facts
- Raiders president Sandra Douglass Morgan said owner Mark Davis wants the team to become part of the Las Vegas and Bay Area communities.
- The Raiders use flag-football camps, community events and partnerships to reach children and build future fans.
- Morgan said the team aims to develop lasting loyalty and connection rather than relying on interest in a single game.
- The article says the Raiders have used 2026 No. 1 draft pick Fernando Mendoza’s following to introduce new audiences to the team while stressing that the team matters more than any one player.
- The Raiders have worked with Formula 1, the Las Vegas Aces, the Vegas Golden Knights and WWE.
- The article describes Las Vegas as a growing sports destination, with the Raiders, Golden Knights and Aces based in the area and the Athletics expected to relocate there before the end of the decade.
- Morgan said Las Vegas and the Raiders share a capacity for grit and reinvention.
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