Graduates are managing AI - but are they learning much else?
Summary
Some employers are creating graduate roles focused on building, managing and applying AI tools. A PwC analysis of 2.4 million U.S. entry-level job listings found that roles most affected by AI were more likely to require skills usually associated with senior jobs.Key Facts
- Lotte Underwood joined London PR agency Fight or Flight as an AI associate after earning a degree and a master’s in marketing.
- Fight or Flight’s dedicated AI team has built about 30 agents for tasks such as research, client reporting and interview preparation.
- Underwood checks AI agents’ work and tracks how clients appear in responses from tools including ChatGPT, Claude and Gemini.
- Dillan Patel works as an AI automation analyst at engineering software company Stride, developing internal AI agents and identifying repetitive tasks that could be automated.
- ArvatoConnect CEO Debra Maxwell said the company paused its usual graduate intake this year and plans to resume it next year with a stronger focus on AI-related roles.
- PwC’s 2026 AI Jobs Barometer analyzed 2.4 million U.S. entry-level job listings.
- PwC found that entry-level roles most influenced by AI were seven times more likely to require traditionally senior skills, such as strategic decision-making and team building.
- PwC found that entry-level roles with higher expectations grew 35% from 2019, while other entry-level roles shrank 10%.
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