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No more rice grains in Kellogg's Rice Krispies due to changing weather

No more rice grains in Kellogg's Rice Krispies due to changing weather

Summary

Kellogg’s has replaced rice grains with corn flour and rice flour in Rice Krispies and Coco Pops sold in the UK, citing weather-related disruption to rice supplies. The recipes in the United States and Canada are unchanged, and the new UK recipes require packaging to warn that they contain wheat gluten.

Key Facts

  • Kellogg’s said dry weather in key rice-producing countries in Asia has reduced harvests and raised prices.
  • The company said it had assessed the updated recipes and considered customer feedback.
  • UK packaging for the cereals will carry a “contains wheat gluten” warning.
  • Kellogg’s said the cereals will continue to meet UK standards for fat, salt and sugar.
  • The company said fibre, vitamin D and iron levels will stay the same.
  • Rice Krispies in the United States and Canada will continue to be made with rice, with no recipe changes expected.
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