‘Wellness is on the ballot’: Why did so many pilates studios tell me to vote in the midterms?
Summary
Ahead of the U.S. midterm elections, pilates and yoga studios, instructors, and wellness accounts used social media to urge people to vote. Some linked voting to issues such as health care, wages, and grocery costs, while studios and the League of Women Voters also offered election-themed events and class incentives.Key Facts
- Fitness and wellness accounts posted messages encouraging clients and followers to vote in the midterms.
- The posts appeared on platforms including Instagram and received from about 70 to more than 10,000 likes.
- KGC Pilates owner Kiersten Gibson-Cooper said elections affect health care, wages, and grocery prices.
- Some yoga studios offered free drop-in classes to people who showed an “I voted” sticker.
- KGC Pilates posted that missing a class affects one person, while missing an election affects everyone.
- A Black-owned studio in Nassau County, New York, posted the message “Pilates Girls Vote.”
- The League of Women Voters in Houston held a pilates event called “Pilates to the Polls.”
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