McDonald's plans to cook up cheaper menu items as sales slow
Summary
McDonald’s is testing lower-priced menu options at 1,900 U.S. locations as it works to attract customers facing higher living costs. CEO Christopher Kempczinski said the company aims to launch new offers nationally in 2027, after U.S. sales growth and store visits weakened.Key Facts
- McDonald’s began an eight-week pilot of affordable menu options at 1,900 U.S. locations.
- The company is also testing mix-and-match bundles to see which offers increase sales.
- CEO Christopher Kempczinski said McDonald’s aims to roll out new offers nationally in 2027.
- Comparable sales at U.S. locations rose 0.2% from July to September, compared with 2.4% growth in the same period a year earlier.
- U.S. store foot traffic was down 4.6% from a year earlier, according to Placer.ai data.
- Kempczinski said the company had not done enough to meet lower-income diners’ expectations for affordable options.
- The article says gasoline prices had risen 38% since the start of the war in Iran, citing AAA data.
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