Gotta buy ’em all: how Pokémon card collecting became race against scalpers
Summary
Demand for Pokémon cards has led to long queues, purchase limits and resale markups, making it harder for some collectors and parents to buy popular releases. Fans and a pop-culture strategist cited speculation, scalping and limited supplies as factors behind the difficult buying experience.Key Facts
- Customers queued overnight at Forbidden Planet in central London for a new Pokémon card release.
- The store limited customers to one £49.99 Delta Reign elite trainer box and required staff to open some products at purchase.
- Collectors said resellers and rising prices have made the hobby harder to afford.
- The article reports that some buyers travel between stores or use other methods to get around purchase limits.
- Amazon sells some high-demand Pokémon card products through an invite-only process intended to deter scalper bots.
- Calvin Innes said demand has exceeded production capacity and that single packs and blister packs are generally easier to find than popular box sets.
- The article links increased interest to Pokémon’s 30th anniversary this year.
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