The rise of microdramas: The 'snackable' shows made for the scrolling age
Summary
Microdramas are short, vertical shows designed for phone viewing, with episodes typically lasting 60 to 90 seconds and ending on cliffhangers. The format, which emerged in China, is gaining viewers in the UK and other countries, and streaming services and producers are beginning to adopt it.Key Facts
- Microdrama series often contain 50 or more episodes, with a total runtime comparable to a feature film.
- The shows often feature themes such as forbidden love, family feuds and secret billionaires.
- China’s microdrama market was worth more than 100 billion yuan last year, and viewer numbers exceeded 800 million, according to China’s National Radio and Television Administration.
- Microdramas are also popular in South Korea, India and the United States.
- Prime, Peacock and Disney+ have announced plans to add microdramas to their services.
- The UK app TattleTV, which describes itself as the country’s first dedicated microdrama app, launched earlier this year.
- Some companies have produced branded short-video dramas, including Jamie Oliver, the Co-op, and a Channel 4 and Sol de Janeiro collaboration.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
